This is the mood-setting phase — where strategy meets style.

We translate early ideas into something tangible: curated concept boards, material palettes, and preliminary renderings that give everyone — from client to contractor — a clear sense of where we’re headed.

It’s not about locking things in. It’s about getting aligned.

We test tones. Balance contrast. Play with scale. And we make sure that aesthetic choices support how the space feels just as much as how it looks.

You’ll see:

• Moodboards with finishes, fixtures, and colours

• 2D or 3D visualizations (as needed)

• Material sourcing direction

• Design notes that explain the “why”

The concept becomes the north star — grounding decisions and keeping everyone inspired and on track from demo to install.